What do you understand by the term – solutions marketing?

If a solution is an action or process that solves a problem then solution marketing could be described as the process of defining, informing, and providing solutions that help customers to solve their problems and achieve value.

Could solution marketing be a concept which might apply to the veterinary industry and the relationship between a veterinary practice and its clients.

Practice management consultant Karyn Gavzer certainly thinks so – Episode 104 of the Veterinary Business Video Show includes a clip in which she offers one example and suggests that you too, think of some examples of problems facing your clients which your practice might be able to solve.

Best regards

What to do when the phone doesn’t ring and the door doesn’t swing

One of the hot practice management topics in recent years has related to compliance – that is the extent to which veterinary patients actually receive the treatment or other healthcare measures recommended by their vet, nurse or other professional. If compliance is poor – and all too often it is, there’s a tendency to blame the clients for not accepting professional advice. The reality in most cases, is that the fault lies with poor practice management – not the client. What about those days when business is quiet? when the phone doesn’t ring and the door doesn’t swing?

Episode 103 of the Veterinary Business Video Show includes a clip in which Janice Wheeler suggests similarly, that the likeliest cause for quiet days isn’t the weather or some other external factor, but poor practice management

Best regards

Is your veterinary practice a good investment?

If you own or are planning to own a veterinary practice – can I ask you this question? Did you buy into practice because it offers you job security and because you wanted to be your own boss as a clinician – or because you regard practice ownership as an investment. I imagine that for most owners, it was both – but if you consider your practice as an investment and to build wealth for your retirement, much will depend on its ability to deliver a healthy level of profit.

So with that in mind – ask yourself what are your three key costs which influence profit and the value of your practice, how much profit are you really making, how many client transactions do the vets in your practice handle on a daily basis and how do all those numbers compare with other similar practices?

Episode 103 of the Veterinary Business Video Show includes a clip which will show you how to find out online, here and now

Best regards

Tom Catanzaro at the AVAPM Conference in Sydney

Tom Catanzaro is an American consultant, now living and working in Australia. He is principal of Veterinary Consulting International and a prolific author of scores of articles, books and other veterinary business management publications. The theme of Toms sessions at the AVA Practice Management Conference were Team Based Healthcare Delivery and Leadership in veterinary practice.

Episode 102 of the Veterinary Business Video Show includes a clip from Tom Catanzaro with some important business suggestions for your practice

Best regards

Proposed Development Group for four Special Practice Managers

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For some time I have been developing a systematic approach to the management of veterinary practices and am now at the stage when I would like to invite the managers of just four mainly small animal UK practices to become involved as members of a small Practice Development Group committed to the success of ‘their’ veterinary practice and their own careers in veterinary practice management.

You will need to be an experienced veterinary practice manager in a position of authority and actively involved with the practice owner/s in planning, implementing and delivering policies designed to achieve the professional and commercial objectives of the practice.

The Group will comprise the selected managers and a moderator and meetings will be held live and online so you can share all documents, reports and presentations on your computer screen. Group meetings are recorded to enable members to review the presentations, discussions, business tools and action plans agreed by the Group.

Please click here to send me an e.mail expressing your possible interest and to request a copy of the Practice Development Group Report for further information.

Stressed by a slow internet connection?

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It’s been claimed in a recent press report that we spend up to 13 minutes a day – that’s equivalent to 11 full days a year – waiting for websites to load – and that as the internet becomes accessible on more smart phones, tablets and other gadgets, the more are the chances are that tempers will flare. Apparently one in 10 adults feel stress levels soar when their internet crashes and 14 per cent worry more about their internet connection than missing a family birthday.

Episode 101 of the Veterinary Business Video Show includes links to two simple, free tools which you can use online to test the speed of your internet connection. If you get stressed by a slow internet connection, you could use one of these tools to investigate the problem or you of course, could take the dog for a walk. Which would make you feel better quicker? – I’d go for the second option every time!

Welcome to my blog

JPS Jan 2011- 250Please feel free to add your own views, tell me when you think I am wrong, support me when you think I am right or suggest other topics which you feel merit debate

Just click on the ‘contact’ tab or the comment icon after each blog entry – I look forward to hearing from you

The Undercover Veterinary Hospital

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Earlier this year I was privileged to contribute a number of sessions during the AVA Practice Management Conference in Sydney and had an opportunity to meet up with two of my cousins who live down-under and who I hadn’t seen for many years. I was also keen to meet up with a number of friends who were attending or speaking during the Conference. Two of them were Mark Opperman and Sheila Grosdidear of Veterinary Management Consultation based in Colorado.

Episode 101 of the Veterinary Business Video Show includes a clip in which Mark Opperman discussed some of his findings in a session entitled the Undercover Veterinary Hospital.

It only takes seven seconds….

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How quickly does it take you to make some sort of judgement about another individual when you meet them for the first time? That first impression may not even have to wait until they have spoken and it can take just a quick glance, for someone to evaluate you and for you to evaluate them. You’ll form an opinion about each other based on your appearance, your body language, your demeanor, your mannerisms and how you are dressed. Those first impressions can be nearly impossible to reverse or undo, making that initial encounter, maybe between a member of your practice and a potential brand new clients, an extremely important one, for it sets the tone for all that follows between that individual and your business for years to come.

Episode 100 of the Veterinary Business Video Show includes a clip in which Tom Peters reports we only have 7 seconds to make that all-important first impression